Despite the key roles of circular startups and investors in enabling the transition towards a circular economy, weak connections have been found between the two actors, limiting effective collaboration and the exchange of resources. While previous research demonstrated the beneficial role of intermediaries …

This study aims to contribute to the few tools that are currently available for small businesses and startups in impact assessment (Shields & Shelleman, 2017) using the well-known framework of SDGs (United Nations, 2015).