The contemporary use of resources in the ‘take-make-waste’ economy accounts for 70% of global greenhouse gas emissions, demonstrating unsustainable patterns of consumption and production. Therefore, the status quo of business operations needs to be changed. This study aims to find out how a circular …

Voice intelligence is a revolutionary “zero-touch” type of human-machine interaction based on spoken language. There has been a recent increase in the number and variations of voice assistants and applications that help users to acquire information. The increased popularity of voice intelligence, however, …

Personalization seems difficult to apply. Some of these problems are caused by the fact that personalization means something different for every company and for the different factors in the value chain. This lack of agreement on the meaning of personalization limits successful communication between the …

This report is written for Rebel Lease. Rebel Lease is a car leasing company located in Leiderdorp. Rebel Lease is part of HuurMij Mobiliteit. HuurMij Mobility includes: HuurMij, Super Short Lease and Lease Rebel. HuurMij is for day rental, Super short lease for short car lease and Rebel Lease for car …

Meerlanden collects and recycles waste in order to create resources for new products. In addition, Meerlanden maintains the public area in a sustainable way. The communication team wonders whether the citizens (customers) and the employees view Meerlanden in terms of the desired corporate identity. The …

The next generation fulfilment centres are large logistic properties that respond to the growth of business to consumer e-commerce. To respond appropriately, these custom-made properties have to provide an optimal environment aligned to the e-retail strategy to generate as much productivity, cost reduction …

Het bedrijf is een online communicatiebureau. Het bureau focust op het geven van advies en de uitvoering van alles wat er online gebeurt. De klanten en potentiële klanten hebben echter geen goed beeld van de werkzaamheden van het bedrijf. Dit blijkt uit de gesprekken met de eigenaren. Deze gesprekken …

An overview of innovations in a particular area, for example retail developments in the fashion sector (Van Vliet, 2014), and a subsequent discussion about the probability as to whether these innovations will realise a ‘breakthrough’, has to be supplemented with the question of what the added value is …

The Dutch greenhouse horticulture industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of the …

The Dutch greenhouse horticultural industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of …