The rapid advancement of Generative AI (GenAI), particularly large language models (LLMs), has significantly reshaped how individuals and organizations engage in decision-making. From customer service and education to strategic planning and design, these technologies are no longer limited to providing …

This paper investigates the role of conversational AI in improving the quality of decision-making across different stages of the process. Drawing on an experimental study involving 113 students in Dutch higher education, participants engaged in a simulated business challenge using three approaches: no …