In today’s retail landscape, in-store technology is rapidly transforming how consumers interact with physical stores (Grewal et al., 2023). One such innovation is the interactive kiosk, which is an in-store, digital, self-service system employing hardware such as a computer, tablet or larger touchbased …

lorio, the newly opened restaurant at The Charles Hotel in Munich, is currently faced with the challenge of not meeting its targeted average spend per guest. As a result of a drastic reduction in seating capacity – from 35 to 16 tables – due to a complete restaurant design, management is under pressure …

Background: To prevent deterioration after admission to the intensive care unit (ICU), and to improve rehabilitation, the ICU team should use digital technologies to provide comprehensive and practical information alongside personalised support for survivors and their family members. However, a knowledge …

Leipzig-based German media theorist Annekatherin Kohout has written a ‚cultural studies’ history of the nerd figure. Nerds, Eine Popkulturgeschichte was published in 2022 by C.H. Beck in Munich. I was drawn to this study as I’ve been surrounded by nerds, geeks and programmers that have been building …

Local online retail platforms (LORPs) are gaining popularity as digital channels that can increase physical retail agglomerations’ attractiveness and viability by stimulating online sales and consumer footfall. However, insights are needed to enrich academic understanding and guide practitioners in their …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

Episode 3, “Trust but Verify,” underscores the importance of vigilance in digital communication. It reveals how easily emails and messages can be manipulated, showcasing the deceptive art of spoofing—from altering email histories to faking caller IDs. The episode stresses that digital communications, …

Abstract The emergence of new technologies such as mp3 and music streaming, and the accompanying digital transformation of the music industry, have led to the shift and change of the entire music industry’s value chain. While music is increasingly being consumed through digital channels, the number of …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent …