Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

In modern societies, opening data is playing a crucial role in innovations and economic growth. Public organizations and private enterprises constantly are collecting data. To support the growth of societies, these organizations and enterprises intend to be more active in data opening. However, disclosure …

Protecting personal data is a key requirement for properly sharing and opening data. With growing concerns regarding privacy, it is important to ensure that the personal data of individuals is not compromised or made public in Open Data initiatives. For the most part, the personal data protection fields …