The increasing trend of sustainable and on-the-go healthy food products results in consumers demanding more ‘natural and organic ingredients. Not only do consumers want healthier options, but there is also an increasing concern on part of governments and legislation makers on reducing salt levels in …

Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …