Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate …

Dé standaard op het gebied van marktonderzoek; praktisch en helder gestructureerd handboek voor het complete marktonderzoeksproces; biedt alle tools om het onderzoeksproces stapsgewijs uit te kunnen voeren. Marktonderzoek is het complete basisboek voor alle opleidingen waar studenten in het kader van …

This study book contains a framework for developing a distinctive brand positioning.

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Background: A large part of the communication cues exchanged between persons is nonverbal. Persons with a visual impairment are often unable to perceive these cues, such as gestures or facial expression of emotions. In a previous study, we have determined that visually impaired persons can increase their …

In een RAAK Mkb project heeft Marklinq samen met twaalf betrokken bedrijven samengewerkt, met als doel: hoe kunnen zij klanten effectiever betrekken bij productinnovaties? Er is een online platform ontwikkeld (www.proofofthepudding.nl) en bijgaand kookboek voor klantonderzoek in de foodsector. ​Het kookboek …

In face-to-face social interactions, blind and visually impaired persons (VIPs) lack access to nonverbal cues like facial expressions, body posture, and gestures, which may lead to impaired interpersonal communication. In this study, a wearable sensory substitution device (SSD) consisting of a head mounted …

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences …

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences …