The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform …

Summary (English): Current planning policies place great expectations on citizen participation to resolve complex societal and spatial challenges such as urban renewal and housing development. This essay explores what transitions in citizen participation have taken place on this issue in the Netherlands …

As a full company, with corresponding overhead costs, the average cost to hire a designer working for Witteveen + Bos is €90 per hour. In comparison, an experienced self employed designer working from home with a yearly income of €100.000 will do the same job for roughly €60 to €70 per hour (€100.000 …

Showjumping stallion semen market is driven by the created demand. For example, it could be influenced by the horse evaluation system used in breeding associations. There are multiple market participants, however the current study is focused on the connection between three bodies: breeding organizations, …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

This open access book states that the endemic societal faultlines of our times are deeply intertwined and that they confront us with challenges affecting the security and sustainability of our societies. It states that new ways of inhabiting and cultivating our planet are needed to keep it healthy for …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

Recent economic crises, environmental problems and social challenges have urged us to drastically change our consumption and production patterns and transform organisations to contribute to socio-technical transitions that positively impact these challenges. Therefore, sustainable development and the …

This project is about the creation of a design concept of a modular kitchensystem for microapartments. It contains research regarding the target groups of microliving, a market analysis of other kitchen manufacturers and an analysis of this data. With thehelp of this data, concepts are created and finally …