Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

The NO-GIZMOS project has shown that decentralized assets in the low-voltage grid can effectively resolve congestion problems at the medium voltage (MV) level. Our pilot in Ansen demonstrated that a community-based and algorithmically driven Virtual Power Plant of nine household batteries can reduce …

This report analyzes the different legal aspects when establishing a hydrogen hub in the region of Delfzijl. It focuses on hydrogen networks, transport, production, renewable targets, mass balancing and hydrogen distribution, from an European level as well as a Dutch level.

Purpose: To suggest how business schools can respond when generative AI automates routine, entry-level tasks and erodes early-career opportunities. The paper addresses a focused question: What can a business school do when graduates’ entry-level jobs are replaced or reconfigured by AI? Approach: This …

This Advisory Report provides a set of three evidence-based recommendations to further improve the creditworthiness assessment of Postbank Personal Finance. Bulgaria has a highly competitive consumer finance market subject to strict BNB and EBA rules. Consultants' inconsistent access to CCR, borderline …

Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

Food loss and waste (FLW) remains a critical global challenge, particularly in the food and beverage (F&B) sector, where small and medium-sized enterprises (SMEs) operate under tight margins and fragmented supply chains. This study investigates how F&B SMEs in the Netherlands address sustainability (including …

This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

The growing integration of technology into society highlights the need for educational transformation to better equip students for future challenges and the evolving labor market. Digital game-based learning (DGBL) has emerged as a promising strategy for enhancing learning using interactive digital games. …

Artificial intelligence (AI) is an emerging technology and offers opportunities for developing innovative products and services. Traditionally, innovation process models are tools to support innovation. However, existing innovation process models are criticized for being generic, rigid, and resource-intensive, …