Purpose Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Habitat fragmentation caused by urbanization and climate change are important drivers of biodiversity decline and ecosystem degradation (McKinney, 2002). Governmental inaction results in cascade effects, such as the extinction of species and the weakening of ecosystem services that citizens depend on. …

Summary Project objectives This study fits into a larger research project on logistics collaboration and outsourcing decisions. The final objective of this larger project is to analyze the logistics collaboration decision in more detail to identify thresholds in these decisions. To reach the overall …