This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

lorio, the newly opened restaurant at The Charles Hotel in Munich, is currently faced with the challenge of not meeting its targeted average spend per guest. As a result of a drastic reduction in seating capacity – from 35 to 16 tables – due to a complete restaurant design, management is under pressure …

Audience feedback has become increasingly important for cultural organizations in evaluating their activities and shaping future programming. Moreover, competing for funds requires more and more accounting and reporting social and cultural impact. However, how can the intangible impact of cultural projects …

This paper introduces the Feral Map, an open online map that brings together different creative practices questioning the dominant extractive, technocentric rendering and legitimising of particular algorithmic futures. Building on its initial development drawn upon open urban tree data, it invites people …

Introduction: Falls and fall-related injuries in community-dwelling older adults are a growing global health concern. Despite effective exercise-based fall prevention programs (FPPs), low enrollment rates persist due to negative connotations associated with falls and aging. This study aimed to investigate …

Critical reflection, addressing students’ attitude, beliefs and values related to pressing topics in the world, plays a crucial role in developing ethical sensitiveness and critical design literacy in design education. Critical reflection is provoked by discussing self-made photos, as is demonstrated …

Framewell is a handcrafted framing company that wished to improve their customer 's impression of the quality and trust levels of the brand. This project focused on creating an effective visual identity conveying the brand 's personality, a sense of high-quality, and the company 's trustworthiness. Based …

De auteur komt in haar onderzoek regelmatig jongeren tegen die de metafoor van ‘aapjes kijken’ gebruiken om uitdrukking te geven aan hun gevoel dat zij op een eenzijdige en negatieve manier bekeken worden door publieke dienstverleners. De media, politie, gemeente, maar ook jeugdprofessionals zoomen volgens …

In this paper we investigate how a combination of "speculative" design methods can be used to generate theoretical understandings for dynamic, colour-changing fabrics for garments. Specifically, we combine a first-person, autobiographical, research through design (RtD) approach that draws strategies …

The objective of this research is to document the conducted analysis on how the political event of the European elections of 2019 was covered by the Dutch television talk shows ‘Pauw’ and ‘Buitenhof’. Due to numerous developments in mass media communication, the field of political communication is dynamic …