Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate …

In the context of the participation society, roles and expectations of citizens and municipalities are vastly changing. While designers and design researchers explore the potentials of apps to empower citizens, municipalities are interested in data dashboards—accompanied by applications and community …