One of the most important discovery in the world of marketing and communications in recent decades, is the importance of the subjective experience that a consumer has with a brand, product, service or organization. What has become clear in recent years is that the connection a consumer has with a service …

IT as driver for new business models.Presentatie 'IT as driver for new Business Models' tijdens Next Generation Business Models, oktober 2015, Groningen.

Business rule models are widely applied, standalone and embedded in smart objects. They have become segregated from information technology and they are now a valuable asset in their own right. As more business rule models are becoming assets, business models to monetize these assets are designed. The …

An overview of innovations in a particular area, for example retail developments in the fashion sector (Van Vliet, 2014), and a subsequent discussion about the probability as to whether these innovations will realise a ‘breakthrough’, has to be supplemented with the question of what the added value is …

Governments make cyber security related policies to protect citizens’ interests and national infrastructures against cyber attacks. Cyber security related data can enable evidence based policymaking. Data visualisation via dashboards can help understanding of these cyber security data. Designing such …

Research, advisory companies, consultants and system integrators all predict that a lot of money will be earned with decision management (business rules, algorithms and analytics). But how can you actually make money with decision management or in other words: Which business models are exactly available? …

Assessment framework for business model ontologies to ensure the viability of business Models.Organisations operate in an increasingly dynamic environment. Consequently, the business models span several organisations, dealing with multiple stakeholders and their competing interests. As a result, the …

Business as usual?Workshop conference "New Business Models", held on 02-10-2015.

Purpose: To facilitate the design of viable business models by proposing a novel business model design framework for viability. Design: A design science research method is adopted to develop a business model design framework for viability. The business model design framework for viability is demonstrated …

Deze slides zijn gebruikt tijdens de conferntie over NGBM en beogen een link te leggen tussen het IBS thema (New Economic Realities) en Sustainability Strategies/New Business Models.