Purpose: To suggest how business schools can respond when generative AI automates routine, entry-level tasks and erodes early-career opportunities. The paper addresses a focused question: What can a business school do when graduates’ entry-level jobs are replaced or reconfigured by AI? Approach: This …

Background and aim. Research highlights that poor workspace variety, poor zoning, and limited personalization can reduce comfort, privacy, and focus in hybrid environments. This study aims to anticipate these challenges and to develop and evaluate participatory design interventions for user-centred, …

Background and aim. To improve the indoor environmental quality (IEQ) in schools, the Dutch government issued a program of requirements (PoR) “Fresh Schools”. This study aims to determine the effect of adopting class A (high IEQ) or B (moderate IEQ) of this PoR on students’ comfort and performance. Requirements …

Background and Aim. Many patients experience anxiety during hospitalization. Hospital environments can support patients with the mitigation of anxiety. The aim of this study was to gain a better understanding of which design elements can affect sense of control, social support, and positive distraction, …

Background and Aim. Developing green campuses anticipates to contemporary environmental and health challenges by enhancing biodiversity with green spaces and promoting well-being through outdoor education and active pathways. Inspired by The UN Sustainable Development Goals (SDGs), this paper highlights …

Facility management (FM) is pivotal in creating spaces and services that foster equitable and cohesive societies. A role that becomes even more critical as one in four adults in the European Union is disabled, with 52% experiencing discrimination (Eurostat, 2025). Despite the EU’s 2007 ratification of …

Background and Aim. In the Dutch healthcare sector, staff shortages coinciding with an increased care demand due to an aging population, have become a pressing issue. In many hospitals, staff work part-time, workloads and absenteeism are growing, and staff are leaving. The Dutch facility management (FM) …

Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

(English below) Esta investigación estudia las características de los comentarios que logran más impacto en un entorno digital. Se emplea una metodología cualitativa que analiza los 50 mensajes con más likes del foro de una noticia, publicada en Marca.com, en la que el jugador del Real Madrid Vinicius …