Janneke Scheerman (Lid Lectoraat); Laurence Alpay (Associate Lector); J. Otte; S. Driesse; Y. Naiemi; Ybranda Koster (Lid Lectoraat); M. van der Veen
IADR Group/Network Award-Women in Science Promising Talent Award
Methods: Nurses were recruited from the psychogeriatric and somatic ward of five nursing homes in the Netherlands, from September to December 2020. Due to the COVID-19 pandemic, semi-structured interviews were held with twenty nurses via Microsoft Teams. The intra-oral camera was demonstrated …
Lora Iatcheva (Student); Peter de Groot (Begeleider); Ilona Taillade (Begeleider)
The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …
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