Privacy is a comprehensive notion which is hard to grasp for the layman. To make the privacy notion tangible, creating transparency about privacy practices is an important necessity. Transparency about privacy practices is traditionally (sought to be) established via providing privacy policies and privacy …

As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …