INTRODUCTION: With the introduction of digital radiography, the feedback between image quality and over-exposure has been partly lost which in some cases has led to a steady increase in dose. Over the years the introduction of exposure index (EI) has been used to resolve this phenomenon referred to as …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

Standing up is harder to perform when getting older. The company SillaPlus want to create a physical device that can be attached to already existing chairs and will help elderly people get up from a chair. The company reached out to students who want to help with the development of a get up aid. The …

The use of product placement has been around for a long period of time. Nevertheless, it has only been for the last twenty years that the use of placing products into movies, television shows and radio has picked up. But what exactly is it? How can it be measured and what are the effects. The main question …

Neckermann, one of the biggest tour operators in The Netherlands, wanted to improve the product placement on the lister pages of the website Neckermann.nl. This report provides a way to arrange the product placement for different customer segments on the website. In order to do so, the customer preferences …

This graduation assignment is about tourism industry in Ecommerce. During the internship I have to define customer segments in order to optimize the product placement on the website of this tourism brand Neckermann. This report provides all the activities done during the internship. Readers can find …