Privacy is a comprehensive notion which is hard to grasp for the layman. To make the privacy notion tangible, creating transparency about privacy practices is an important necessity. Transparency about privacy practices is traditionally (sought to be) established via providing privacy policies and privacy …

Background The uptake of eHealth technology in care organizations is low, considering the large supply of available eHealth applications. This study follows the implementation attempts of 18 European eHealth products (of several SME) in two health-care organizations to study the challenges during implementation, …

In today’s economy digitalization is a necessary condition for SMEs. Following recent developments, such as the emergence of industry 4.0 and Data Driven Logistics, SMEs gained great potential to enhance their business models. They are forced to do so, as major companies, such as Amazon and Unilever, …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

Uit: M. Kraan, S. Weijers, & B. Vannieuwenhuyse (Eds.), Bijdragen Vervoerslogistieke Werkdagen 2022 Digitalization and the introduction of data driven logistics are developments that Dutch SME’s cannot afford to ignore.

A major target of the European Green Deal is to raise the 2030 greenhouse gas emission reduction target to 55% compared to 1990. This high ambition includes an increase of the energy performance of buildings and additional generation of renewable energy in all sectors. The tertiary sector, including …

Demographic change, generational shifts and fierce competition on the labour market present companies with major challenges and make it difficult for them to attract and maintain suitable personnel (Bundesagentur für Arbeit 2019, 5). The demographic change is already far advanced in Europe and has …

The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

Purpose In order to better understand how heuristics are used in practice, the authors explore what type of heuristics is used in the managerial domain of financial advisors to small and medium-sized enterprises (SMEs) and what influences the shaping of these heuristics. In doing so, the authors detect …

The aim of this thesis was to assess how business processes, particularly logistics and customer service, of an SME coffee retailer in the Netherlands are affected by the implementation of the subscription model while offering products directly to the consumer. Omnichannel retailers are increasingly …