This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Our planet’s weather patterns are changing, plastic pollution is increasing, economic volatility and social inequality are rising globally, and supply chains are becoming more unstable due to the overuse of vital resources. With its global reach and influence, the hospitality industry has the potential …

Loneliness among young adults is a growing concern worldwide, posing serious health risks. While the human ecological framework explains how various factors such as socio-demographic, social, and built environment characteristics can affect this feeling, still, relatively little is known about the effect …

This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …

This research aims to offer insight into the perspectives of people from two distinct groups who are concerned about the international social-environmental practices of one company and affected through its factory work and impact on their living environment. One group is the activist citizen initiative, …

The aim of this study is to better understand the individual construction of the experience of liveness at pop music concerts and to add knowledge to the field of measuring audience experience in performing arts. The study is based on a mixed-methods methodology, designed to overcome the common difficulties …

Focusgroep voor project Publiek-private samenwerking bij veilige loopbaantrajecten.

In this thesis, titled "Unlocking the Path to Sustainability: Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain," we explore how fashion multi-brand retail Small- to Medium-sized Enterprises (SMEs) can play a crucial role in driving sustainability and effecting positive change throughout …

Given the hospitality industry's quick rebound and volume growth in most OECD nations following the Great Recession, the hotel sector in the Netherlands is currently experiencing a severe labour shortage that predates the Covid-19 epidemic (Joppe, 2012). Staff shortages and cost-cutting measures in the …