This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

In this thesis, we focus on developing behaviours for socially interactive agents (SIAs). The context in which the agent is used is a self-regulated learning system for children. We focus on personalising learning objectives and interaction content within an intelligent tutoring system (ITS). We envision …

Het regelen van je digitale nalatenschap is nog iets wat in de kinderschoenen staan, en weinig mensen denken eraan wanneer ze familiezaken regelen bij een notaris. Basale dingen als ‘wat gebeurt er met mijn e-mailaccount, social media of dating-app profielen’ zijn vaak niet geregeld.

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

Zou het helpen als we zelf aardiger zijn op social media? Bart Wernaart, lector Moral Design Strategy gelooft er niets van. Want de infrastructuur van social media leidt tot polarisatie

Maintaining the child-robot relationship after a significant break, such as a holiday, is an important step for developing sustainable social robots for education. We ran a four-session user study (n = 113 children) that included a nine-month break between the third and fourth session. During the study, …

Zoals meeroken vervelend is, wil je ook niet het slachtoffer worden van andermans appgedrag, zegt Rens van der Vorst. Al helemaal niet in de bioscoop. Het is dus tijd om iets tegen dit ‘mee-appen’ te doen.

The urban energy transition is crucial for a sustainable future. To support this transition, Digital Twins are employed in an increasing fashion, providing decision makers with data-driven insights from mainly technological perspectives. Based on a case study of a neighbourhood in a Dutch municipality, …