This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Energy policies are vital tools used by countries to regulate economic and social development as well as guar antee national security. To address the problems of fragmented policy objectives, conflicting tools, and over lapping initiatives, the internal logic and evolutionary trends of energy policies …

The second edition of this card set invites you to pause and reflect on what’s really happening in your co-creation practice. Use the cards for a quick one-on-one check-in, a team moment, a larger group session or workshop. Pick a card, read the question out loud, and enjoy the conversation. This card …

Working as speech acts that delineate online communities, claims to victimhood tend to evoke contestation. Their inherent political nature spurs user engagement in the shape of clicks, shares, emojis, and so on. TikTok’s multimodality has given rise to new practices of engagement that significantly shape …

People tend to be hesitant toward algorithmic tools, and this aversion potentially affects how innovations in artificial intelligence (AI) are effectively implemented. Explanatory mechanisms for aversion are based on individual or structural issues but often lack reflection on real-world contexts. Our …

We De Try: Creative Methods of Storylistening and Storytelling tells the story of a research journey the author underwent in trying to gain a better understanding of diversity and inclusion in higher education. Through insights generated by the exploration of methods of storytelling and storylistening, …

Artificial Intelligence (AI) offers organizations unprecedented opportunities. However, one of the risks of using AI is that its outcomes and inner workings are not intelligible. In industries where trust is critical, such as healthcare and finance, explainable AI (XAI) is a necessity. However, the implementation …

Participatory energy planning at the local level engages citizens, builds legitimacy and trust, and increases successful implementation of renewable energies. In the context of heat planning, technology choices highly vary depending on the local context and social conditions and including social input …

Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …