Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

This study explores waste management literacy among secondary school communities in Tangerang City, Indonesia, using the Knowledge, Attitude, Behavior (KAB) model within the 3R (Reduce, Reuse, Recycle) framework. Employing a mixed-methods sequential explanatory design, the research integrates quantitative …

Introduction True Pricing The aim of a TP calculation Method: True Price calculation Conclusion of research about True Pricing Method step-by-step

True Price (TP) transparency offers a structured approach to integrate sustainability into SME investment decisions by quantifying hidden social and environmental costs. This study explores how SMEs respond to TP insights, identifying key enablers and barriers to adoption. The Theory of Planned Behavior …

While consumers have become increasingly aware of the need for sustainability in fashion, many do not translate their intention to purchase sustainable fashion into actual behavior. Insights can be gained from those who have successfully transitioned from intention to behavior (i.e., experienced sustainable …

This research explores how integrating gamification with AI-powered menu systems can influence consumer behavior toward more sustainable food choices in urban restaurants. Through a mixed-method experiment using two website prototypes, findings reveal that personalized AI suggestions and sustainability …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

BACKGROUND: In recent years, sustainable employability, rooted in the capability approach, has received substantial attention due to its associations with work and health-related outcomes. While previous studies have indicated that being able and enabled to achieve important work values (i.e., work capabilities) …

The diverse European landscape of climate consciousness is shaped by political values, financial constraints, and country-specific point of view. The aim of the study was to unravel age-specific ecological awareness, forms of engagement, and perceptions, contributing to a nuanced understanding of climate …