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Characteristics of sponsored persons

which characteristics of sponsored persons are of interest for companies to reach consumers?

Characteristics of sponsored persons

which characteristics of sponsored persons are of interest for companies to reach consumers?

Samenvatting

The sport sponsoring has become a marketing tool used frequently. In the course of time, social media platforms developed. In addition social media personalities got popular, as well as sponsoring in the equestrian sport. This research project aim was to found characteristics for the selection of sponsored persons. The characteristics, which were used in this study, were based on the properties mentioned in the Big Five model of Tupes and Christal.

OrganisatieAeres Hogeschool
AfdelingBedrijfskunde en Agribusiness
PartnersAeres Hogeschool Dronten
Datum2019-08-01
TypeBachelor
TaalEngels

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