Samenvatting

Showjumping stallion semen market is driven by the created demand. For example, it could be influenced by the horse evaluation system used in breeding associations. There are multiple market participants, however the current study is focused on the connection between three bodies: breeding organizations, breeding associations and horse owners. The determination of the main market influencer clarifies how showjumping stallion semen market demand is formed. This knowledge is vital for building a strategy for the horse evaluation system used in a studbook.