Samenvatting

The study compares the market potential of innovative goat-milk products in Canada and the Netherlands. Using both desk and field research, it maps out the factors that motivate—or deter—consumers from purchasing goat dairy. Elements such as taste perception, health beliefs, sustainability, and price are analysed. The report identifies growth segments, offers positioning recommendations, and outlines distribution and communication channels that match the preferences of both target markets. Based on these insights, a strategic framework is presented for producers aiming to expand their goat-milk portfolio internationally.