The study compares the market potential of innovative goat-milk products in Canada and the Netherlands. Using both desk and field research, it maps out the factors that motivate—or deter—consumers from purchasing goat dairy. Elements such as taste perception, health beliefs, sustainability, and price …

This report examines the Canadian and Dutch markets for current and potential innovative goat milk products. The primary objective is to gain insights into the target market as the global dairy industry shifts toward alternatives to traditional cow milk, particularly among people who are lactose-intolerant. …