Samenvatting

QUOTES “[Fashion brand] Bode expresses a sentimentality for the past through personal narratives and historical techniques.” “VISION: Bode believes in garments like heirloom pieces. - MISSION: Bode expresses a sentimentality for the past through the study of personal narratives and historical techniques. - CENTRAL VALUES: traditional (female) handicraft personal narratives, heirloom garments. - FUNCTIONAL VALUES: Low waste, antique materials, domestic. - EXPRESSIVE VALUES: handmade, nostalgic, boyish” CHALLENGE How can Bode provide their heirloom approach, which is key to their brand story, to their target group outside of New York? GOAL Een brug tussen de off line en online ervaring van Bode creëren, om hiermee de huidige doelgroep te bereiken, die momenteel geen toegang heeft tot de volledige Bode ervaring, omdat hun winkel in New York te ver weg is.