How location-based message characteristics lead to message value and store visit attitudes: An empirical study
How location-based message characteristics lead to message value and store visit attitudes: An empirical study
Organisatie | Hogeschool van Amsterdam |
Gepubliceerd in | Oxford Retail Futures Conference 2019 Oxford, United Kingdom, GBR |
Datum | 2019-12-10 |
Type | Conferentiebijdrage |
Taal | Engels |