Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.
Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.
| Organisatie | Hanze |
| Gepubliceerd in | CSR Communication conference 2011 Amsterdam, Netherlands, NLD, Uitgave: 1 |
| Jaar | 2011 |
| Type | Conferentiebijdrage |
| Taal | Engels |
