Samenvatting

Whether going fully vegan or embracing a more ‘flexitarian’ lifestyle, consumers are switching to plantbased food options in ever-increasing numbers. With 9 billion people to feed in the world in 2050, there are many reasons why: from perceived benefits for people’s own health and wellbeing, to concerns about animal welfare and the environmental impact of meat farming, or just the desire to be ‘on trend’.Interview with Fred van de Velde, professor and researcher at HAS University of Applied Science.