Samenvatting

Scooperz is a Social and Influencer Marketing Agency, that aims to revolutionise the online presence of the most globally renowned brands and talents. They specialize in four key areas namely: Social Media Marketing, Influencer Marketing, Talent Management, and Social Media Management (Scooperz, 2024a). They are the only brand in The Netherlands that specialises in multiple areas within social media, they try to be inspiring
and authentic in every part of their operations. Their core focus relies on authentic relationships and exemplary creativity. To understand current trends, anticipate future ones, and seize each opportunity to make their brands highly visible and famous.Scooperz works with numerous well-known brands such as L’Oréal Paris, Maxi-Cosi, and De’Longhi. Their innovative approach to the digital domain guarantees the successful implementation of global digital campaigns (Scooperz, 2024b).

L’Oréal Paris Skincare Campus:
Since 2023 Scooperz and L’Oréal Paris created a new event series called L’Oréal Skincare Campus. These events are organised to educate influencers (Dutch, Belgian, and French) about the importance of skincare, how to use skincare, and how to promote skincare on their social media accounts. These event series (three in-person events in total) are a six-month ongoing interactive training program for influencers to become more knowledgeable about skincare to be able to create more insightful/detailed content for the numerous brands of L’Oréal Paris (Garnier, Essie, Bioherm, etc.). After the great success of the 2023 L’Oréal Paris Skincare Campus, the brand have decided to organise a
second edition with new influencers to create even better and more skincare awareness. However, they noticed the difficulty of fully engaging the influencers throughout the whole L’Oréal Skincare Campus. Therefore, Scooperz asked the researcher to help research this specific topic and to find a suitable solution together.