This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

Scooperz is a Social and Influencer Marketing Agency, that aims to revolutionise the online presence of the most globally renowned brands and talents. They specialize in four key areas namely: Social Media Marketing, Influencer Marketing, Talent Management, and Social Media Management (Scooperz, 2024a). …

Dit onderzoek is uitgevoerd in opdracht van Lume: een vrouwenbeweging om elkaar te bemoedigen, te inspireren en te helpen om hun geloof wereldwijd te delen. Lume hoopt dat de vrouwenbeweging een community wordt, waarbij de vrouwen engagen met elkaar en met Lume. Dit rapport onderzocht of de huidige contentstrategie …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …