What is the online Influencers' impact on social media users' purchase choices and how is correlated to users' personalities?
Empirical analysis of Instagram platform on Gen ZWhat is the online Influencers' impact on social media users' purchase choices and how is correlated to users' personalities?
Empirical analysis of Instagram platform on Gen ZSamenvatting
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Organisatie | HAN University of Applied Sciences |
Afdeling | Academie International School of Business |
Lectoraten | |
Lectoraat | International Business |
Gepubliceerd in | 2024 10th International Conference on Humanity and Social Sciences - Nagoya Japan |
Datum | 2024-01-05 |
Type | Conferentiebijdrage |
Taal | Onbekend |