Samenvatting

"How can IDF communicate better and optimize their external communication to generate more free publicity?" Over the years IDF has given priority to focussing on their work rather than building up a strong image to the outside publics. So far, the communication strategy of the foundation with the target groups has been unstructured and minimal and a lack of publicity and a small attendance of IDF's conferences are the consequences of not investing in marketing their organization and activities.
First of all, good internal communication is necessary to practice good external communication. Therefore IDF needs one system such as Intranet to communicate and coöperate better internally.
The developments and trends in new media bring along challenges as well as opportunities. Especially the professionalism of other non profits, the growing presence of organizations online, increase in the number of e-mails, advertisements and growth of accessible information on the internet, make IDF become less visible. On the other hand, an increasing number of people active on the internet and various new online instruments, Hyves, banners etc. are an opportunity to enhance their communication and to generate extra
publicity.
Limited financial resources force IDF to be creative in the communication strategy by using low cost but effective tools. Fortunately, nowadays there are many low cost solutions to choose from, which only require an input of the members in effort and time. Considering the willingness and enthusiasm these people display in working for the foundation, this should not be a problem.