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Marketing strategy plan for developing software company in the Netherlands

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Marketing strategy plan for developing software company in the Netherlands

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Samenvatting

Findings of this study are based on information collected from numerous books, articles, reports, internet, internal discussions and results from a survey. This document includes an overview of the Dutch ICT market; additionally it gives direction and necessary steps which should be taken by the entrepreneur in order to establish a well organized software company in the Netherlands. This document seeks to analyze the strengths, resources, opportunities and problems that could be faced during the organizational evolution from start-up towards suitable growth. The research was conducted between March 2009 and May 2009.
Result of analysis suggested that the Company is facing a highly competitive market with unaffordable economic conditions. However, there are opportunities for start-up which provide unique solutions. Many companies are having internal problems which could be solved by implementing the right solution. Highly recommended would be to focus on one sector (Health Care) which gives the chance to explore its needs in a broad perspective. The study concludes that Amrit Consultancy has two options in order to penetrate the market with its product. Either alone or by cooperation with another ICT company. Both scenarios will be introduced in great detail in chapter three.

Toon meer
OrganisatieDe Haagse Hogeschool
AfdelingESC Hogere Europeses Beroepen Opleiding
Jaar2009
TypeBachelor
TaalEngels

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