De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Increasing enrollment in the ES program

Preferred communication channels and message content among international students

Rechten: Alle rechten voorbehouden

Increasing enrollment in the ES program

Preferred communication channels and message content among international students

Rechten: Alle rechten voorbehouden

Samenvatting

The purpose of the dissertation was to research how to increase the European Studies program international students’ enrollment by recommending through which information channels and what message content to promote abroad. Four topics
were researched to give recommendations:
I. International students’ study abroad motivations;
II. Factors affecting international students’ choice of study abroad destination;
III. International students’ preferred information channels;
IV. The image of the European Studies according to the international students.
It was concluded that
I. international students’ study abroad motivations are mainly personal and career-related. The primary personal motivations are the possibility to travel while studying abroad, meeting new people and creating new social connections, being
surrounded by multicultural environment, gaining independence and possible future migration to the country of the study destination.
Career-related motivations are improved employment opportunities after the graduation and developing the practical skills needed on the job market.
II. The most influential factors affecting the study abroad choice among international students are employment opportunities after the graduation, practical study methods, reasonable study fee, accessibility of information about the host country
and the study opportunities and easy application process to the country and to the University.
III. International students’ preferred information channels are the word-of-mouth referral and media. The outcomes of the quantitative research demonstrate that
IV. the international students believe the ES program to contain public sector and culture-related course content, while the private sector courses are not related with the program. Furthermore, the study concluded that majority of the
international students do not know what are the employment opportunities after graduating the European Studies program.
The recommendations for increasing the international students’ enrollment were divided into two categories: preferred information channels and message content suggestions. The suggestions for information channels are: including ES
program under various study categories in the Bachelor’s Degree Databases, direct promotion in foreign high schools, referral program made by ES graduates or currently enrolled students (promotion in home country high schools and sharing
the ES related content on their social media page), having social media advertisements on the websites that are visited frequently by generation Z, optimizing the Google search engine and enhancing the content on the ES program web page.
The suggestions for message content improvement are: communicating the relevant study abroad motivations to the international students, demonstrating the value of the program, emphasizing the visual aspect of THUAS, emphasizing the
employment possibilities after graduating the ES program and explaining the importance of the interdisciplinary curriculum.

Toon meer
OrganisatieDe Haagse Hogeschool
AfdelingMO Europese Studies / European Studies
Jaar2018
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk