Samenvatting

The green trend has taken a big interest in society. The need to live and act 'green' is becoming more popular and is not only followed by consumers but also in countries, companies and other institutions. The green phenomenon is more often seen in different aspects of life, such as food, clothes, parties and vacations. The Hague University is an institution which began to implement sustainable activities at its university. However, the university signed an agreement concerning environmental friendlier activities, but the university has not yet succeeded to make any major improvements. As an institution which provides education to students, it is to be researched how The Hague University can get its students more eco-friendly. Therefore, this dissertation focuses on answering the following central question:
"How can The Hague University make its students more eco-friendly?" The rise of the green trend started in the sixties and seventies when environmental groups wanted to raise more awareness among world leaders. Important groups that were formed during this period were: The Club of Rome and Greenpeace.
In the following years, the United Nations organized a convention that
discussed sustainability in the world. With the documentary "An inconvenient truth" by Al Gore, the trend began to appear in the policy of companies, organizations, local authorities and even consumers were thinking and acting on this trend.
The Hague University created an eco-friendly policy, nevertheless not much has been achieved by the university. The university did not implement many activities concerning this subject. Moreover, the university does not find it a priority to involve its students to ecological activities. Compared to The Hague University, other Dutch universities implemented the green trend in its policies. Furthermore, these universities implemented the green trend
into its curriculum and organized debates, seminars and projects to make its students more aware of the enviroment.
The research conducted among the students from The Hague University,
illustrated that the students are already implementing green activities in their lives. However, when it concerns The Hague University, the students have little knowledge on the policy.
It is recommended to provide more information to its students. Moreover, this could be achieved during debates, the Greenovator Tour; student organizations; or the AISHE method where the students could give their opinions on the ecological situation at the university.