Samenvatting

Abercrombie & Fitch is part of Abercrombie & Fitch Co., an upscale American fashion retailer that currently operates under four different brands. With over 350 store locations in the USA, the Abercrombie & Fitch brand is close to reaching market saturation in its home country and is therefore looking for other markets to conquer. Abercrombie & Fitch Co. has been considering European expansion since the early 2000s and finally opened its first European flagship store in 2007 in London.