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Teaching circular economy: Overcoming the challenge of green-washing

Teaching circular economy: Overcoming the challenge of green-washing

Samenvatting

This chapter will introduce the circular economy (CE) and Cradle to Cradle (C2C) models of sustainable production. It will reflect on the key blockages to a meaningful sustainable production and how these could be overcome, particularly in the context of business education. The case study of the course for bachelor’s students within International Business Management Studies (IBMS), and at University College in The Netherlands will be discussed. These case studies will illustrate the opportunities as well as potential pitfalls of the closed loop production models. The results of case studies’ analysis show that there was a mismatch between expectations of the sponsor companies and those of students on the one hand and a mismatch between theory and practice on the other hand. Helpful directions for future research and teaching practice are outlined.

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OrganisatieDe Haagse Hogeschool
OpleidingBFM International Business & Management Studies
AfdelingFaculteit Business, Finance & Marketing
Gepubliceerd inHandbook of Engaged Sustainability: Contemporary Trends and Future Prospects. Ed. by S. K. Dhiman and J. Marques Springer International Publishing, Ham, Pagina's: 809-833
Datum2018-06-20
TypeBoekdeel
ISBN978-3-319-71313-7
TaalEngels

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