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Turning colleagues into strangers

An external communication strategy on how to connect with creative and innovative commercial companies by using professional relationship building and PR techniques

Rechten: Alle rechten voorbehouden

Turning colleagues into strangers

An external communication strategy on how to connect with creative and innovative commercial companies by using professional relationship building and PR techniques

Rechten: Alle rechten voorbehouden

Samenvatting

This communication advice is intended for Stranger Things Have Happened
(further referred to as STHH), one of the impressive English-speaking
improvisation groups in the Netherlands. STHH’s goal is to commercialize their
activities and to generate the income needed to professionalize the organisation.
STHH wants to start working with commercial companies and has asked for
advice on how to communicate with them (K. De Vries, personal communication,
18th of January, 2016). Therefore, the main aim of this project is to design an
external communication plan for STHH on how to connect with commercial
companies. The advice is based on evidence resulting from research.

OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media (tot 20 oktober 2017)
Jaar2016
TypeBachelor
TaalEngels

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