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Why people want to donate but don’t.

A corporate strategy advice for the Paulo Freire Foundation

Rechten: Alle rechten voorbehouden

Why people want to donate but don’t.

A corporate strategy advice for the Paulo Freire Foundation

Rechten: Alle rechten voorbehouden

Samenvatting

The Paulo Freire foundation (hereafter PFF) is a newly-established charitable organization based
in Amsterdam. The PFF has a clear goal, namely to help provide underprivileged children around
the world with education. The foundation does this by providing small-scale charity projects with
financial, facilitative and organizational support.
Problem description
The PFF’s problem is that it is unable to support its projects due to a lack of funding. The
organization wanted to acquire funds from subsidy-providing institutions but discontinued its
application because it was not presentable as a professional organization yet. The PFF then
decided to raise funds from private donors to develop itself as a professional organization and
finance its projects. However, no attempts have yet been made to attract donors because the
foundation has no insight in how to do this. The problem is identified as the lack of corporate
image, which prevents the foundation from applying for funds and engage donors. Therefore, the
research objective is to provide the client with a corporate strategy advice that will enable the
PFF to effectively communicate its corporate identity and as a result establish a strong corporate
image which will allow the organization to raise funds by attracting potential donors and receive
subsidies the organization applies for

Toon meer
OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media (tot 20 oktober 2017)
Jaar2014
TypeBachelor
TaalEngels

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