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Marketing the Viridex RF in the Netherlands and Belgium

Rechten: Alle rechten voorbehouden

Marketing the Viridex RF in the Netherlands and Belgium

Rechten: Alle rechten voorbehouden

Samenvatting

This advisory research report was commissioned by the management department of F Care
Systems in order to assist in the creation of a successful marketing strategy for the Viridex RF
in Belgium and the Netherlands.
The Viridex RF is a revolutionary medical device that is equipped to treat a wide variety of
superficial skin conditions using radiofrequency.
The report provides recommendations to overcome the marketing and communication
problems with the desired outcome of convincing more members of the target group to
purchase the Viridex RF. In order to come to valid recommendations, the report outlines the
current marketing strategy and considerations that have been made regarding influential
factors, such as cultural values, chosen communication channels and message content in order
to identify the root of the marketing issues that the client is experiencing with the present
strategy.

Toon meer
OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media (tot 20 oktober 2017)
Instituut voor Communicatie, Media & IT [vanaf 20 oktober 2017 - ...]
Jaar2016
TypeBachelor
TaalEngels

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