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Marketing Strategy For World Small Animal Veterinary Association (WSAVA)

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Marketing Strategy For World Small Animal Veterinary Association (WSAVA)

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Samenvatting

The 2014 congress of WSAVA would be the first congress in which WSAVA is using services of a Professional Congress Organizer company which is Kenes Group. Kenes group wants to increase the number of participants in the congress and that’s why company wants to have a marketing plan, which will lead to its objectives which are: to identify the target group, segmentation of target group and assessment of their needs; to understand the importance of knowledge sharing; to analyze the veterinarian industry; to analyze the current position of WASAVA.

OrganisatieHogeschool Rotterdam
OpleidingInternational Business & Management Studies
AfdelingRBS
Jaar2014
TypeBachelor
TaalEngels

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