Samenvatting

The case traces the story of Henk Van Houtum’s journey and his desire to turn a small, traditional, family business into a professionally-run company. In June 2011 a Dutch Private Equity company, Friesland Bank Investments (FBI), a subsidiary of the Friesland Bank, announced that it was buying a controlling interest in Van Houtum (VH) stating that it invests in 'medium Dutch ventures with a strong and ambitious management.' The authors believe VH’s experience will help bring to life concepts of corporate responsibility and how to apply these to business strategy for Bachelor and Masters level students.