De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

The ironic effect of source identification on the perceived credibility of online product reviewers

Open access

The ironic effect of source identification on the perceived credibility of online product reviewers

Open access

Samenvatting

This study posits that sources of online product reviews can induce differential effects on 2 dimensions of source credibility, perceived expertise and perceived trustworthiness. Study 1 shows that experts are perceived as having more expert knowledge, but at the same time as having less trustworthiness than laypersons, and vice versa. These opposing credibility evaluations suppress the effect of online source identification on readers' attitudes toward online product reviews. Study 2 finds that these opposing credibility assessments only emerge when the expert status of the source is based on self-claims. When the expert status of the online source is based on peer ratings, the source is assessed as having both expertise and trustworthiness.

OrganisatieHogeschool Rotterdam
LectoraatKenniscentrum Creating 010
Gepubliceerd inJournal of Computer-Mediated Communication Vol. 18 (2012), Uitgave: 1, Pagina's: 16-31
Datum2012-10-01
TypeArtikel
DOI10.1111/j.1083-6101.2012.01598.x
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk