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Improving Labritannique's online marketing strategy with a limited budget during an economic downturn.

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Improving Labritannique's online marketing strategy with a limited budget during an economic downturn.

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Samenvatting

This research was carried out for LaBritannique, a small business in the catering and event management industry in Brussels. The aim of this research is to advise on how to improve LaBritannique's current online marketing strategy in order for the company to better reach its target audience. Traditional advertising such as print advertising, television and radio adverts are too expensive for a small business, hence the decision to research how LaBritannique can improve its current online marketing strategy with its limited budget, during an economic downturn.The first part of this research report outlines the current economic downturn and how it has affected businesses, and provides background information on the subject in order to better understand the context of the problem. The theoretical framework of this research report is made up of two parts. The first part discusses and analyses the theory behind online marketing and the various tools available to companies to market themselves online. The second part of the theoretical framework discusses the various theories and models used and applied in order to answer the problem questions. How the research for this report was carried out is described in the chapter on methodology. This chapter also defines and justifies the sample of respondents used for the questionnaire and which tools were used to analyse the results.
In conclusion, the report offers recommendations to LaBritannique on how it can put the research outlined in this report into practice.

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OrganisatieHogeschool Utrecht
OpleidingInternational Communication and Media
AfdelingCommunicatie
PartnersLaBritannique (Brussels, Belgium).
Datum2012-06-04
TypeBachelor
TaalEngels

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