Hermann's Brain Dominance Instrument (HBDI) : Differentiated Communication
Hermann's Brain Dominance Instrument (HBDI) : Differentiated Communication
Samenvatting
When you adjust your marketing communication to the mental preferences of your target, you will get a higher positive feedback, even when its a low involvement product.
Marketers try to find the most effective way of reaching consumers with their messages. Findings from different disciplines like psychology can be used to understand why certain messages are more effective than others and as such, a multidisciplinary look on the subject can yield new and exiting insights.
Organisatie | Hogeschool Utrecht |
Opleiding | International Communication and Media |
Afdeling | Communicatie |
Partner | Synergie (Communicatie Bureau); Blauw Research |
Datum | 2008-05 |
Type | Master |
Taal | Engels |