Samenvatting

Pedaling Forward is a collaborated project created by Point Asia co. ltd and Xinosys co. ltd. Its objective is to connect (Taiwanese) bicycle manufacturers directly to bicycle retailers worldwide through the Patisco.com platform. End of 2012 Pedaling Forward had taken an interest in the Dutch bicycle market, but still had to research its feasibility. Therefore the following question has been formulated: “How is it feasible for Point Asia and Xinosys to introduce Pedaling Forward in the Dutch bicycle market?”