Touchpoints: designerly perspectives on persuasion
Touchpoints: designerly perspectives on persuasion
Samenvatting
Our approach builds on both the design traditions of participatory design and embodiment. We attempt to connect these traditions to the existing body of knowledge on persuasion. First we describe some basic theoretical concepts and infer how they influence persuasive design. Then we present a basic framework with which we intend to address the different abstraction layers involved. Finally, we discuss the principal differences and meeting areas between the disciplines of design and communication, ending up with some considerations for a persuasion toolbox that is intended to help communication professionals and designers effectively design behavior change interventions that fit the messy lives of people in the real world
Organisatie | Hogeschool Utrecht |
Afdeling | Kenniscentrum Technologie en Innovatie |
Gepubliceerd in | Conference paper CARPE Vol. 2013 |
Jaar | 2013 |
Type | Conferentiebijdrage |
Taal | Engels |