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Innovativeness to enlarge digital readiness

How to avoid digital inertia?

Innovativeness to enlarge digital readiness

How to avoid digital inertia?

Samenvatting

Technological developments go fast and are interrelated and multi-interpretable. As consumer needs change, the technological possibilities to meet those needs are constantly evolving and new technology providers introduce new disruptive business models. This makes it difficult to predict what the world of tomorrow will look like for an organization and that makes the risks for organizations substantial. In this context, it is difficult for organizations to determine what constitutes a good strategy to adopt digital developments.
This paper describes a first step of a study with the objective to design a method for organizations to formulate a future-proof strategy in a rapidly changing, complex and ambiguous context. More specifically, this paper describes the results of a sequence of three focus groups that were held with a group of eight experts, with extensive experience as members of the decision making unit in organizations. The objectives of these sessions were to determine possible solutions for the outlined challenge in order to provide direction for continuation and scoping of the following research phases.

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OrganisatieHogeschool Utrecht
AfdelingKenniscentrum Digital Business & Media
LectoraatProcesinnovatie en informatiesystemen
Gepubliceerd inConference Proceedings 2021 International Information Management Association, California State University, San Bernardino, San Bernardino, US, Vol. 30, Uitgave: 4, Pagina's: 157-173
Datum2021-10-18
TypeConferentiebijdrage
TaalEngels

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